USPS: Mail Remains Popular for Advertisers

USPS Household Diary Study Chicago, IL — Although mail volumes declined overall last year, advertising mail remained a popular method to reach the nation’s consumers, new research shows. Approximately 3.8 billion advertising pieces were sent through First-Class Mail last year, up 6 percent from 2015, according to the latest edition of the Postal Service’s annual […]

USPS study: Households with Internet access receive more periodicals by mail

Households with Internet access tend to receive more magazines and newspapers by mail than those without, according to the Postal Service’s Household Diary Study. Wired households in 2012 received an average of 42 periodicals compared to 36 for those without Internet access. In 2012, “a household member ordered and paid for 45 percent of the […]

USPS: Traditional mail popular with higher income households

Households may be increasingly using email, social media and other Internet-based communications for personal correspondence instead of letters. But the Postal Service’s Household Diary Study found traditional letters and greeting cards remain popular forms of communication, especially for higher income households. “In 2012, 36 percent of household correspondence was personal, 49 percent was business-related and […]