USPS Hired Employee (s) to Monitor and Review Social Media for the “Social Media Advisory Panel”

A few months ago USPS posted a job announcement called SOCIAL CARE ANALYST, EAS-19, in WASHINGTON DC: The job monitors and reviews social media for USPS conversations, mentions and trends; evaluates social media content to identify and track the status of the USPS brand, products, and services online.    A few of the requirements included: […]

OIG White Paper: A strong Social Media strategy could help USPS remain competitive in digital age

Social media is now an important channel of business communication: 70 percent of businesses and organizations worldwide have a social media presence. Social media represents as much as $1.3 trillion in annual economic value. A strong social media strategy could help the Postal Service remain competitive in the digital age by better responding to changing […]