http://www.youtube.com/watch?v=J5bMr-epkuA&feature=share&list=PLF1E12CB9A3C4F564
This 60-second television advertisement features our dedicated postal employees and highlights recent Priority Mail improvements, including free USPS tracking, free insurance (up to $50 for most packages), and specified day of delivery — for the same low price our customers expect. Follow this link to learn more: https://www.usps.com/priori…
Take a look behind the scenes as actual USPS employees participate in the lights, camera, action of a real Hollywood production. See and hear what they had to say about their experiences. Then check out what we’ve done for you to make Priority Mail even better at www.usps.com
http://www.youtube.com/watch?v=QEUn_RJJQ7Y&feature=share&list=PLF1E12CB9A3C4F564
It takes a lot of people to produce a broadcast-quality commercial — including, sometimes, postal employees.
A team from one of the Postal Service’s advertising agencies, a production crew and several postal employees operating behind the scenes collaborated earlier this month to produce the Priority Mail services commercials.
Production kicked off at the Santa Clarita, CA, P&DC and the Castaic, CA, branch office, where the crew captured video of employees at work, then moved to the Walt Disney Ranch to get snapshots of America.
The 3-day production was movie magic at its best. While shooting in 90-degree heat, the crew created a rain storm and — most impressively — a blizzard.
“Being a letter carrier in Southern California, it was a new experience for me to be bundled up in heavy winter gear and delivering mail in a blizzard,” said Santa Clarita Letter Carrier Eric Tejada. “The ground was slippery, and it was hard to see. But it gave me a new perspective on what letter carriers in other parts of the country deal with when delivering.”
Tejada was one of several Sierra Coastal District employees used in the ad. The crew interviewed more than 200 employees on camera and selected a group of 16 to participate in the shoot.
Agency officials and the production crew believed using employees gives the commercials a more realistic feel. They had history on their side. This isn’t the first time postal employees have participated in USPS commercials — one appeared in a holiday-themed ad last December. But the latest commercial is the first time several employees from the same district have been prominently featured in a major TV ad.
The series of 30- and 60-second ads now are appearing on several national TV and cable networks and will air through Nov. 3.
The photo gallery below features some of the employees filmed for the commercial. Click on each image for a larger version.