The news from the United States Postal Service that they will stop delivering first class mail on Saturdays starting this August. Whether this means an increase in other channels such as email, mobile, radio, and so on, is obviously not known, yet.

Rest assured though marketers across the country, those who currently included direct mail as part of their integrated marketing strategy, are busy making plans for the switch.

However, since direct mail is at the mercy of the seemingly always-in-the-red USPS, there is a certain volatility that comes part and parcel, if you’ll pardon the pun, with using direct mail in your overall strategy.
via How The USPS Decision To Stop Saturday Mail Delivery Will Affect Marketers – Forbes