PMG talks importance of keeping mail competitive and relevant to consumers | PostalReporter.com
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PMG talks importance of keeping mail competitive and relevant to consumers

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pmgbusPMG Pat Donahoe says the importance of keeping mail competitive and relevant to consumers is a key USPS strategy.

In his latest State of the Business video, Donahoe discusses ways to implement this strategy. In the video — and in talks with large mailers during the National Postal Forum — he lists four ways to keep the mail competitive:

  • Leverage data and analytics to make mail more personally relevant: “If you get something in your mailbox that you’re looking for or have some interest in, you act on that,” he said. “If you get something in your mailbox you don’t like, it’s going to go right in the trash can.”
  • Speed the adoption of technologies that make mail more actionable: Donahoe says he urged mailers to “adopt new technologies” and make mail “actionable.” He says consumers with smartphones can easily purchase and ship products. “Customers love that,” he says.
  • Expand the functionality of mail: Donahoe encourages mailers to create mailings that include access to additional information online. “It makes mail that much more functional,” he says.
  • Invest in creativity: Donahoe said personalized statements with color and different shapes make customers feel like they’re valued. “Research says people look at that type of mail,” he said.

In other topics, Donahoe stressed the importance of keeping First-Class Mail a competitive option for customer bill payments. He also provides an update on the deployment of 75,000 new mobile delivery devices (MDD). The PMG said these new devices are more than scanners — they also will create new opportunities to improve the customer delivery experience.

Donahoe concludes the video by thanking employees for their hard work, particularly in areas still challenged by harsh winter weather.

http://www.youtube.com/watch?v=avm2eLMu2qQ&list=PLF1E12CB9A3C4F564&feature=share

8 thoughts on “PMG talks importance of keeping mail competitive and relevant to consumers”

  1. The PMG should be fired for gross incompetance. His tour of duty has been filled with one mistake after another. He has personally brought the serive to it’s knees by his constant whining about 5-day delivery and plant closings. Instead of focusing on things that would actually assist the USPS in gaining a stronger foothold, he seems hellbent on putting us out of business. What about the real issues that have dragged us down: pre-funding healthcare for people who have yet to be born, FERS overpayments, CSRS overpayments, OWCP overpayments? this govenrment has stolen approximately 150 Billion Dollars from us and he complains about 5 day delivery. The man is a complete asshole with not an ounce of understanding his duties as the captain of this ship. He clearly seems more concerned with his personel needs and how he is percieved on Capitol Hill than he does with the 600 thousand employees who depend on the job or the hundred of millions of people who need the USPS.

  2. If I know someone looking for a job at the Postal service, the last thing I would do would be direct them to the web site. I personally would direct them to a shrink or to a career where you are treated human.

  3. Just get rid of 3rd class mail.Let the hoboes earning $10.10 an hour.You could still do 6 day mail delivery and give excellent service and deliver parcels on the Sabbath(like now)

  4. So let me get this straight. The USPS made $600 million this past fiscal year, but claims a net loss due to health care prefunding. Prefunding is a 10 year commitment. Is the PMG looking past that? Why dismantle so many facilities and services which are just going to have to be rebuilt in 5 years? Nice foresight! Do you see resignation in your future?!?

  6. This is good, the PMG telling the large mailers how to make their mail more “competitive and relevant”! I think these mailers know enough about their industry that they don’t need advice!! After all, these mailers have accomplished quite a bit by getting the Postal Service to process their mail for less than it costs us to process it! Maybe the PMG needs to take some advice from them!!

  7. Competitive!?! Stop delaying the mail then and pay the carriers for the work that needs to be done and don’t pay with pennies!!!

  8. Donahoe, due to your concerted effort to ruin the usps, any talk from you of wanting to keep the mail competitive, etc. is, as usual, nothing but more of your lies.

    Postal mgmt; deceive, deflect, deny, at all levels.

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