delivermagazine.com Now Includes More Content and Smart Phone Interface U.S. Postal Service Revamps ‘How-To’ Direct Mail Website delivermagazine.com Now Includes More Content and Smart Phone Interface WASHINGTON — Embracing electronic technology to promote the use of direct mail, the U.S. Postal Service recently revamped the companion website to Deliver, its magazine for marketers. The new […]
A European company mails bags of fake blood to prospective clients to emphasize its unrelenting work ethic. Some marketing agencies promise to give blood,sweat and tears to clients. But Touch Branding has been intent on backing up that claim with a branding effort — including an edgy mail campaign — built around a bold message: […]
Press Release from the Direct Marketing Association Inc.: Washington, DC, July 6, 2010 — The Direct Marketing Association (DMA) strongly opposes the United States Postal Service’s (USPS) request for a rate increase. In its presentation today to business mail customers, USPS said that mail volume declined by 36 billion pieces (or 17 percent) between 2007 […]
The USPS is conducting market information research to identify interested organizations with the capability to partner with the USPS to develop; host; and market a go-to-market strategy. Yesterday via FedBizOPP USPS posted answers to questions posed by possible partners. See details of the solicitation and the Questions and Answers Questions with USPS Responses.doc Q 1: How […]
Postal-Branded Co-op Effort Designed to Share Marketers’ Costs, Drive Mail Revenue WASHINGTON, April 9 – Eighty-one percent of consumers will buy a product after they receive a free sample, and most prefer to sample products at home, according to the Opinion Research Corp. This is the idea behind the marketing strategy of a samples co-op […]
Joint Statement from the Direct Marketing Association (DMA) and the American Catalog Mailers Association Boston, MA, March 11, 2010 — The Direct Marketing Association (DMA) and the American Catalog Mailers Association (ACMA) have come to an understanding of their common goals in protecting the catalog segment from legislative and regulatory threats. We pledge to work […]
Mintel Comperemedia hosts webinar on future of insurance marketing communication Chicago (February 25, 2010)—Direct mail is still a formidable force in the insurance industry. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports that insurance companies upheld direct mail volumes throughout 2009, despite budget cuts and the growing strength of social media. Mintel […]
CARLSBAD, CA — 02/22/10 — In today’s challenging economy, businesses are looking for an advantage to help them pull out of the recession and avoid losses, layoffs, or worse. Companies are focusing on a single task — increasing sales. To help businesses in Texas learn how to quickly implement powerhouse direct mail marketing campaigns proven […]
Card issuers increase direct marketing as economy levels out (Chicago- January 28, 2010) It wasn’t just holiday cards and catalogs filling your mailbox last month. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports that in Q4 2009?for the first time in three years?credit card direct mail volume increased from the previous quarter. […]
In Haiti, efforts to feed and house earthquake victims are building strength daily, as public and private organizations coordinate the massive rescue effort. One of the principle non-government organizations assisting in Haiti is Food for the Poor (FFTP), the largest international relief and development organization in the United States. FFTP feeds millions in 17 countries […]