More than 250 million pieces of direct mail are delivered by the US Postal Service every day. According to the Environmental Protection Agency, half of all that advertising mail gets tossed right in the trash without being read. That’s frustrating, according to the Direct Marketing Association (DMA). “Certainly marketers and fundraisers don’t want to send […]
but Flat-Shaped Rate Increase Should Have Been Higher Press Release from Direct Marketing Assoication February 17, 2011 — The Postal Regulatory Commission has found that the Postal Service postage increases for market dominant classes of mail were correctly calculated within the statutory CPI price cap. Thus, those rate increases will be effective on Sunday, April […]
September 30, 2010 — The Direct Marketing Association (DMA) today praised the decision of the Postal Regulatory Commission (PRC) to reject an excessive postal rate hike proposed by the US Postal Service (USPS). DMA led efforts on behalf of its members encouraging the PRC to reject the USPS request for an unlawful and exorbitant rate […]
Press Release Washington, DC, July 26, 2010 — The Direct Marketing Association (DMA) and the DMA Nonprofit Federation (DMANF) today asked the Postal Regulatory Commission (PRC) to dismiss the United States Postal Service’s (USPS) request to increase postal rates by ten times the rate permissible by law. The petition was filed by the Affordable Mail […]
Joint Statement from the Direct Marketing Association (DMA) and the American Catalog Mailers Association Boston, MA, March 11, 2010 — The Direct Marketing Association (DMA) and the American Catalog Mailers Association (ACMA) have come to an understanding of their common goals in protecting the catalog segment from legislative and regulatory threats. We pledge to work […]