Jan 21st
J.C. Penney is resurrecting its ‘Big Book’ mail order catalog
1.20.2015 Retailer stopped mailing the publication in 2009 and phased out the distribution of 70 smaller catalogs a year later. A half-decade after killing off its hefty catalog to focus on the Web, J.C. Penney Co. is bringing it back, armed with data showing that many of its online sales came from shoppers inspired by […]