WASHINGTON, DC Nov. 18, 2016 – We are pleased to announce that the Integrated Media Research Center (IMRC) website (www.imresearchcenter.com) has launched. It is a growing archive of research, data, and case studies intended to showcase best marketing practices. It was developed by marketing and academic leaders to encourage discussion and promote knowledge sharing among […]
Lower volume customers would receive a “Dear John” letter while higher volume customers would get the message delivered in person by the sales team accompanied by something along the lines of “we’d love to keep your business, but unfortunately not at current margins. We think this proposed pricing is a win/win and still offers lower-than-market […]
Outsell Forecasts Advertising/Marketing Spending to Grow, But Only 1.2 Percent Burlingame, CA and London, UK—March 8, 2010—For the first time, spending on digital/online advertising and marketing will overtake print in 2010, according to new projections from Outsell, Inc. In an industry crossover event, companies will spend $119.6 billion on online and digital strategies, from search […]
Card issuers increase direct marketing as economy levels out (Chicago- January 28, 2010) It wasn’t just holiday cards and catalogs filling your mailbox last month. Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports that in Q4 2009?for the first time in three years?credit card direct mail volume increased from the previous quarter. […]