Penton SmartReach Research shows postal B2B marketers moving to digital marketing solutions

Penton SmartReach Announces Research of B2B Postal Marketers NEW YORK, Sept. 29, 2015  — Penton SmartReach announced today that research it has conducted shows an accelerating pace of traditional postal B2B marketers moving to digital marketing solutions. In a survey of 391 postal marketers, 30% stated that they expect to continue to use postal direct marketing […]