The woman who supervises the stamp program at the United States Postal Service is once again raising eyebrows.
This time the cause is a speech that Nagisa Manabe gave April 10 at a Washington Conference called PostalVision 2020.
There the chief marketing officer of the USPS announced that the federal agency is “actively looking for ways to build new business lines around what not long ago might have been considered science fiction,” according to several news accounts.
Manabe went on to describe some marketing ideas that have been widely discussed, such as delivering groceries and other goods on a same-day basis.
She then suggested that some other new marketing ideas would be too good for the USPS to pass up.
One example involved a woman trying to decide which of two cars to purchase.
“We’re at the point where, all too soon … We’re going to know exactly that she was shopping at two different car dealers looking at cars and both of those car dealers should be mailing her communications about that vehicle, right?
Manabe’s speech appears to be at odds with “key aspects” of the USPS’s privacy policy, as posted on the USPS.com website.
Washington Postal Scene: Manabe speech raises interest – Linns.com.