Enhanced strategic alignment between CMSO, COO and CIO groups
USPS is making changes in the Marketing and Sales structure at headquarters to increase strategic alignment, streamline operations and take advantage of natural synergies among coordinating work groups.
- A Retail Channel Operations department has been established in the Chief Operating Officer organization. The new unit will focus on the integration and implementation of the retail strategy and technology for the retail network.
- The Retail Technology Support team, now under Engineering Systems in the Chief Information Officer organization, will be responsible for day-to-day management, integration and deployment of retail-related technology that supports Retail Channel Operations programs.
- A new Retail Marketing and Strategy group under Brand Marketing will develop retail channel marketing strategies to improve the retail customer experience, maximize retail revenue and reduce the cost to serve. This includes initiating and expanding business partnerships with outside product companies and retail providers.
- The Insights and Marketing Services group under Brand Marketing is being expanded to make more effective use of advertising and graphic services that support strategy development and implementation.
Stamp Services also is realigning its resources, combining Stamp Manufacturing with Stamp Fulfillment Services to coordinate production and distribution under a single group. Stamp Development also has been realigned, shifting resources to help with research. In addition, the functions within Licensing have been further defined to improve processes and protect stamp designs.
Employees impacted by these changes have been notified and will be kept informed throughout the transition and implementation process. Within headquarters, only employees impacted by this organizational change are eligible for the Voluntary Early Retirement.
More information related to organizational change is available on the LiteBlue employee website. Go to the Organizational Changes pages and the Workforce Connection site. Employees also can find these links in the “Hot Topics” section on LiteBlue, or the “My HR” section on the upper right corner of the LiteBlue home page.
Employees should check these sites often for updates.
New position to increase cost; Revenue generation continue to decrease as demand for 99.5% service and products no longer exist. As wise old owl hoots increase parcel business and wise up to market demands which govern revenue influx. Top management position need to intern for FED X and UPS as these business have to create positive earnings which USPS LACKS SKILLS AND ABILITIES TO DO SO.
I’m sorry but reading this group-speak blather reminds me of the all-nighter I pulled in college to get out a term paper. Blah, blah, blah and hope the prof buys the B.S.
Keep creating more NEW jobs at headquarters,and keep cutting craft positions.These guys are brilliant.NOT
Just how many ways are there to rearrange deck chairs?
“increase strategic alignment”? What does that even mean?!? More exec-speak mumbo jumbo. What I see is two additional “work groups” tasked with wasting money.
Turn sales and marketing over to Walmart. They will make the PO billions and pay what is deserved.
Just more of the same – rearranging the deck chairs on the Titantic.
It took these geniuses 10 years to figure out offering Postal products on eBay.Need we say more?
“Strategic alignment”, “natural synergies” – same old corporate happy talk.Who writes this crap? B.S. index way up here.
If USPS puts someone in charge that knows what they are doing, they would already be making billions a year. Instead they are run by clowns who give the store away to large corporations. Undercharging what it actually costs to delivery a letter by somewhere between $14 and $18 billion a year! This was in testimony given to congress. Now thousands of jobs are at risk of going away, post offices (where revenue starts) are being closed or have greatly reduced hours.
Junk mail accounts for 50% of total volume, but only 25% of revenue, but postal management continues to cater to large businesses, but reduce service to small town America who have no other cost effective way to pay bills or receive goods by any other means.
When UPS and FedEx can’t deliver a package, they drop it off at the post office. Both these companies are planning to raise rates by 30% of the post office is privatized, this from people attending management training for these companies.
USPS is the families own industry.
Translation: “We have relatives, friends, hookers, etc. that we don’t want to lose. Therefore, we have created these new jobs to accommodate their needs.”