UTICA – The political atmosphere this year has social media and television outlets inundated with advertisements, but there’s one more way the candidates are trying to get to you.

If you feel like you’ve been getting an excessive amount of political mailings this year, well there’s a good reason why.

Ken Roser, President Professional Media Services says “I think they can be very effective, very effective, but you have to know where that line is before you over inundate me with that information, especially if it’s negative.”

Ken knows the marketing end of advertising can play a big role in how a candidate’s message comes across to the voter.

“Direct mail pieces are effective. The question becomes how often to use them, what is the messaging that’s on them, and when is the most strategic time to make sure that they’re in front of a consumer. That’s the key to how you use them properly.” Read more