BUFFALO, NY — In the front room of the U.S. Post Office on Genesee Street, there’s a bright, red-white-and-blue sign with a recognizable phrase splattered on the top of it.
“In Priority We Trust.”
The sign remains standing at that downtown location, but a source tells 2 On Your Side the sign has been removed at another location. In fact, at locations across the United States, the United States Postal Service has begun retracting these signs after “customers voiced concerns,” perhaps because the phrase too closely resembles “In God We Trust.” That’s the motto printed on U.S. coins and currency, enacted originally under President Dwight Eisenhower in 1955.
The postal service has not revealed the nature of the complaints. It also has not revealed how many locations nationwide it has removed signs from, which are part of a larger advertising campaign to promote priority mail. And it also could not offer an estimate to 2 On Your Side as to how much it costs to print the signs, a pertinent issue considering the postal service is reportedly billions of dollars in debt.
Credit for “In Priority We Trust” photo goes to Nate Archer via his Twitter account
via U.S. Postal Service Stripping Ad Campaign Signs Nationwide –WGRZ-TV