PMG Donahoe: ‘Stop Staples’ Campaign is Taking a Toll

01/16/2015 – Outgoing Postmaster General Patrick Donahoe made headlines when he blamed postal unions and big mailers for the Postal Service’s problems in a recent farewell address, but he made a few other surprising comments as well. In a speech to the National Press Club on Jan. 6, Donahoe admitted that the union’s Stop Staples […]

USPS Network Rationalization Phase 2 FAQS for Mailers

USPS Network Rationalization Phase 2 FREQUENTLY ASKED QUESTIONS for Mailers AND THE MAILING INDUSTRY (January 12, 2015)   What is Network Rationalization? The Postal Service is responsible for maintaining an efficient mail processing and transportation network. The pace of change affecting the Postal Service has accelerated due to the ubiquity of computer-based communications, both for business […]

USPS offers marketers discount with mobile barcode promotion

Mobile Barcodes Help Direct Mailers Enter the Age of Interactive Mail WASHINGTON —To help propel the mailing industry into the age of mobile interactivity, the U.S. Postal Service today announced a promotion designed to complement the enduring ability of direct mail to target customers and deliver results for marketers. During July and August, the Postal […]

House Subcommittee holds hearing on mailing industry May 12

The House Subcommittee on Federal Workforce, U.S. Postal Service and Labor Policy has scheduled a hearing entitled “Where Have All The Letters Gone? – The Mailing Industry And Its Future” at 9:30am Thursday May 12, in room 2247 of Rayburn House Office Building. Witnesses Dave Riebe President of Logistics and Distribution Quad/Graphics Jerry Cerasale Senior […]

Postal Service Offers Big Savings in Small Package Shipping

New Regional Ground Service for Commercial Shippers WASHINGTON — Commercial shippers seeking an economical solution for delivery of small packages now have a new service available from the U.S. Postal Service. Introduced April 17, Parcel Select Regional Ground offers competitive pricing for high-volume business-to-consumer shippers. With an attractive value proposition for delivery of small packages […]

USPS To Test Postage-Back Guarantee For Top Advertisers Direct Mail Campaigns

USPS filed on Friday a notice to the Postal Regulatory Commission to test market “Mail Works Guarantee”. Her are excerpts from the notice: The United States Postal Service hereby gives notice that it intends to conduct a test of an experimental market-dominant product. The experimental product is the “Mail Works Guarantee.” The top advertisers in […]

OIG: USPS Fails to Justify 19 Types of 'Worksharing' Discounts for Big Mailers

In a report issued Dec. 23, 2010, the USPS Inspector General’s Office (OIG) echoed what the APWU has been saying for years: Worksharing discounts for large mailers mail are too high. The OIG’s study (Report Number MS-AR-11-001 [PDF]) echoed the results of a March 2010 report by the Postal Regulatory Commission [PDF], which concluded that […]

Senator Susan Collins Introduces Postal Reform Bill

United States Senate Committee on Homeland Security and Governmental Affairs Senator Susan M. Collins For Immediate Release December 2, 2010 BROAD COALITION SUPPORTS SENATOR COLLINS’ POSTAL REFORM LEGISLATION Sen. Collins’ Bill Would Help USPS Adapt to Digital Age, regain better financial footing Washington, DC – Senator Susan Collins, Ranking Member of the Senate Homeland Security […]

PMG Potter Honored With Lifetime Membership In Mailers Group

Postmaster General Jack Potter is an official lifetime member of the Mailers’ Technical Advisory Committee (MTAC). The group — which includes representatives of more than 100 commercial mailers and mailing associations — extended that honor to Potter at its quarterly meeting this week, as members recognized the PMG for his career-long support and dedication to […]

European Company Mails Fake Bags Of Blood In Its Direct Mail Campaign

A European company mails bags of fake blood to prospective clients to emphasize its unrelenting work ethic. Some marketing agencies promise to give blood,sweat and tears to clients. But Touch Branding has been intent on backing up that claim with a branding effort — including an edgy mail campaign — built around a bold message: […]