9/4/18 How powerful of a marketing tool is direct mail in today’s digital world? Very powerful. While marketing via social media, mobile devices and email has skyrocketed, direct mail — those advertising letters, postcards and other mailings you receive in the mailbox — is actually more effective. Consumers are more than three times as likely […]
Spending on political direct mail increased by 50 percent since last presidential election WASHINGTON, Oct. 13, 2016 — According to a new survey, more than half of swing voters responding (58 percent) said direct mail is either “very helpful” or “somewhat helpful” in deciding how and whom to vote for, beating out television (55 percent), […]
5/2/16 WASHINGTON D.C. — Contrary to common assumptions about digitally connected millennials, a new joint survey demonstrates that young voters pay close attention to political mail and in fact favor it over other forms of political advertising. The survey, conducted by the U.S. Postal Service (USPS) and the American Association of Political Consultants (AAPC), aims […]
Opens new Direct Mail Presort Services Operating Center in Duncan, SC STAMFORD, Conn., June 11, 2014 – Consistent with its strategic goals and long-term growth initiatives, Pitney Bowes Inc. (NYSE:PBI) is expanding its direct mail presorting capabilities in the Southeastern United States. Duncan, South Carolina is now home to Pitney Bowes’ fifth U.S. Direct Mail […]
More than 250 million pieces of direct mail are delivered by the US Postal Service every day. According to the Environmental Protection Agency, half of all that advertising mail gets tossed right in the trash without being read. That’s frustrating, according to the Direct Marketing Association (DMA). “Certainly marketers and fundraisers don’t want to send […]
Mailagra.ms launches Web-to-Print, Direct Mail Platform-Printed, addressed and mailed in as little as 24 hours for one low price, postage included DENVER, Dec. 9, 2013 — /PRNewswire-iReach/ — Denver startup launches a web-to-print, direct mail platform that allows users to turn their beloved Instagram photos into invitations, announcements, and holiday cards, while eliminating envelopes, addressing, […]
More than ever, direct mail marketers are incorporating QR codes, augmented reality, image recognition and digital watermarks into direct mail pieces — offering unique experiences and providing effective ways to reach a mobile marketplace. According to a February 2013 report by IBIS World, direct mail marketing revenue is expected to grow 0.7 percent each year […]
The Postal Service’s promotion of “Every Door Direct Mail” (EDDM) is producing results. Since its introduction, USPS has closed millions in annualized sales with hundreds of customers who are using the product to promote their goods and services. EDDM — a form of Simplified Addressing used by the Postal Service for years — allows business […]
USPS filed on Friday a notice to the Postal Regulatory Commission to test market “Mail Works Guarantee”. Her are excerpts from the notice: The United States Postal Service hereby gives notice that it intends to conduct a test of an experimental market-dominant product. The experimental product is the “Mail Works Guarantee.” The top advertisers in […]
The policy covered all Postal Service-sponsored direct mail marketing pieces that communicate a co-branded offer by direct mail using the employee mailing list and via other internal employee communications vehicles. “The employee mailing list is derived from the Postal Service employee master file, which is the complete home address database of all career and non-career, […]